El Herrete
Visual identity, web illustration and motion graphics for a creative agency.
El Herrete is an independent creative agency built on a clear conviction: brands shouldn’t just communicate more, but communicate better, with intention, coherence and a little bit of fun. Named after the aglet, the small tip at the end of a shoelace that keeps it from fraying, the agency keeps brand storytelling structured and seamless, with a humorous, upbeat atmosphere tying it all together.
As a close collaborator during the agency’s founding, I developed their visual identity and a suite of web illustrations and vector animations that anchor their digital presence. Sharp, functional type and striking color combined with an approachable, funny visual tone, reflecting the agency’s promise: deep strategic thinking wrapped in a light, engaging mindset.
A clean, sharp logotype built to reflect precision and cohesion across every digital touchpoint, with the mascot as a friendlier second voice.
I designed and animated variations of their mascot for the website, creating small moments of interaction that highlight each service and the agency’s philosophy.
A few pages from my sketchbook: the first explorations of the logotype, the mascot and the team illustration. Press and hold to pause.
Alongside the mascot, a set of static illustrations was created for the rest of the website. Check out the website to see them all.
